REVITALIZE.
REIMAGINE.
MOVE.
THE WORLD.
I’ve spent more than 25 years studying what makes change stick.
17
Countries
5
Continents
100+
Projects
200+
People coached
1mil+
Reached by the work
17
Countries
5
Continents
100+
Projects
200+
People coached
1mil+
Reached by the work
•MEET DR. RITA
About Dr. Rita Fierro • Social Justice Consultant and Coach
I’m interested in what happens when we let the work change us, too.
I’m bilingual and bicultural, Italian American, and have spent roughly half my life between Italy and the United States. A lifelong fascination with how people understand one another across culture has taken my work to 17 countries on five continents.
As a program evaluator, I wanted to know whether programs worked, what they accomplished and what we could learn from them.
But over time, I became increasingly interested in the change that didn’t fit into the plan.
The relationship that changed.
The leader who began asking different questions.
The community that took ownership and made something its own.
The work that kept evolving after the funding ended.
And the uncomfortable truth that the people trying to change a system are never actually standing outside it.
We’re in the picture, too.
No one this alone, elders guide us.
We can’t create transformation outside ourselves that we’re unwilling to engage inside ourselves.
- DR. RITA FIERRO
OUT IN THE WORLD
The questions took me places:
NEWARK, NEW JERSEY
Trauma-to-Trust
In Newark, I spent four years evaluating Trauma-to-Trust, where police and community worked toward a different kind of relationship.
What does a healing relationships between police and communities look like?
Four-year field study
AOTEAROA NEW ZEALAND
Evaluation as Healing
In Aotearoa New Zealand, I spent two months exploring a question that would reshape my practice:
How can evaluation be a vehicle for healing?
Indigenous Epistemologies
ITALY
Back to the Roots
I found myself yearning for ancestral places, rhythms, and flavors: Il richiamo della terra, my people call it. During Covid-19, the call became irresistible. I became a Systemic and Family Constellations Practitioner, found new direction from the unseen world while living in Italy.
“How does healing our family lines and our relationship with ancestral land shift new and old systems?”
Ancestral Beats
Eventually, change stopped being the most interesting word.
Transformation was.
The Nature of Change
The new program ends. The policy changes. People return to old habits. What looked different for a while slowly becomes familiar again.
The Power of Transformation
Transformation changes what is possible afterward. A butterfly cannot change back into a caterpillar. Something has shifted deeply enough that there is no returning to what was before. That’s transformation: once you see differently, you can’t completely unsee it.
And transformation isn’t something we simply design or deliver to somebody else.
We’re part of it—our assumptions, relationships, power, histories and willingness to be changed by what we encounter.
The systems we want to change aren’t only around us. They shape what we believe, what we accept, how we work together—and what we imagine is possible.
This is the heart of Vislancura’s Liberation Inside/Out approach.
BODY WISDOM & Joy
I refuse to believe being serious about the world requires becoming less alive.
I learned what happens when art, nature and authentic connection disappear from my life for too long.
I get depleted—and, frankly, a little mean.
So I stopped treating aliveness as a reward for finishing the important work.
I dance. I play guitar. I seek out art and nature. I cross cultures. I eat things worth remembering. I laugh loudly.
Aliveness is part of how I do the work now.
And that, too, is Vislancura.
Dance & Movement
Guitar & Music
Art & Nature
Cross-Cultural Immersion
Food Worth Remembering
Laughing Loudly
REVITALIZE. REIMAGINE.
MOVE THE WORLD.
Three movements. One way of working from the inside out.
Liberation Inside/Out
STEP ONE: REVITALIZE
Come back to what is essential.
Reconnect with your Essence—and with what makes you feel most alive.
STEP TWO: REIMAGINE
Question what you’ve learned to accept.
Face reality. Question inherited assumptions. Imagine what else is possible—and turn that imagination into an aligned direction for change.
STEP THREE: MOVE THE WORLD
Go make some shit happen.
Take what you’ve imagined and build it. Work with what happens when strategy meets reality. Read the pushback. Adapt. Keep moving.
“I was ready for a bolder journey in the work. So I gathered my community, shared where I had been, and asked them to bless where I was going.”
PUBLICATIONS & SCHOLARSHIP
SOME QUESTIONS BECOME BOOKS.
“How could we, white people, witness so much harm? How could we do so much harm?”
Those questions sent me digging through history to understand how white supremacy took root in the institutions and systems we built—and why those systems have proven so difficult to change.
I became fascinated by the ways these systems resist transformation: how they backlash, adapt, shapeshift and reappear in new forms even as people work to dismantle them.
And underneath it all was another question that still drives my work today:
How do we build something new without exhausting ourselves in an endless fight against the old?
Digging Up the Seeds of White Supremacy by Dr. Rita (Sinorita) Fierro grew out of that search.
Available in Paperback, Hardcover, Digital, and Audiobook
Book Launch in Philly, 2022
Ready to step into the picture?
Bring the question you can’t quite shake.
Let’s see where it takes us.
Revitalize. Reimagine. Move the World.